Commercials


With the availablity of technology in the 21st century students are capable of expressing themselves online with basic skills and knowledge of certain programs. This project requires students to use a variety of ideas, skills, and knowledge using different programs to combine into your production.

You will create a multimedia video as a group using Adobe Premiere and After Effects. For homework each student is responsible to come up with an original commercial based on their imaginary company idea to present to the class. Each student will "pitch" their concept to the class and recruit a crew or join another. Next you will write a script using Celtx of your complete concept.

The following video entitled, "What has This World Come To" will give you a good idea of the multimedia style you are striving to achieve for your production.
You may create a short story, an imaginary trailer, a commercial, a documentary, a poetic music video with a clear message, or a category listed here.

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Press play above to see another student example created by Gabriel Batista-Rullan and his group.

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Press play above to see another student example created by Miles Offer.


Criteria - 20 pts each
  • Logo
  • Exactly 30 seconds long.
  • A clear and meaningful message.
  • Text (such as name, phone #, website,etc.). Extra points will be awarded for animated text combined with footage.
  • Audio - All work should be 100% original. Use Jamendo or another Creative Common site for music or make your own using Soundbooth and our recording studio. Other sites such as: Findsounds, A1, Soundsnap, Soundjay, Stonewashed. To create your own loops use this software site called Looplabs.
  • Extra points will be awarded for entering it into a contest or uploading it to a website. You will have to compress it appropriately. You will need to research your choosen site and find out what format, size, and compression before rendering your final version through Adobe Premiere. Here are some sites you may use: Vimeo, listenup, teachertube, schooltube, vidopp, or any other site you want. Export it with these qualities for online widescreen HD such as youtube at: Quicktime, H.264, best quality, 720 x 480 dimensions, and bitrate at 3,000. Compare several sites here.
  • Include one of the following editing techniques in your video such as: stop-motion or any of the below

    Content on this page requires a newer version of Adobe Flash Player.

    Get Adobe Flash player

    Content on this page requires a newer version of Adobe Flash Player.

    Get Adobe Flash player

    Content on this page requires a newer version of Adobe Flash Player.

    Get Adobe Flash player

    Content on this page requires a newer version of Adobe Flash Player.

    Get Adobe Flash player

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    Color Manipulation

    Below left is an example of a powerful multimedia video presenting a clear theme by showing facts of the world.

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    On the right is a good example of why we should teach teachnology and encourage kids to tell their stories using the available software.

    Watch Adobe Youth Voices video to see why it's important for students to create such projects.

    If you didn't learn Adobe Premiere well enough on the previous project here's a website and another with short, but very helpful tutorials to use at school to review tools and techniques. Use this site to learn the basics of Adobe After Effects. You may download, install, and use the free presets if you like. Here are dozens of advanced tutorials too.

    Below are Bowie students examples of this project.

     

     

Survey form here

Here's a good page with tons of links to other storytelling and videography sites.